My day job is making demos: what can this technology do?
My art practice is making spectacles: what can this technology say?
Like the hand and the shadow puppet, they inform and motivate each other.
My medium for critique is system mimicry: a purity test that measures AI-promiscuity, an email to your ex with a 0.0001% chance of sending, a dating app that only lets you match via instagram algorithms. With each work inheriting the trust of a well-acquainted format, I onboard an unsuspicious audience to my position.
Millions of users took a quiz to locate themselves within the AI era, thousands of wistful emails have been logged into a system where almost none will ever be delivered, and a few hundred doomscrollers signed up to find their scroll-mates. Rather than offering critique at a distance, I am offering critique through participation.
And it works because the formats I mimic already have your attention. They already have your data. They already know what you do at midnight and who you looked up twice. I am just making sure you notice.
formal bio
Tina Tarighian is an artist whose practice moves between demo and spectacle, repurposing the formats of contemporary technology to examine what they do and what they reveal. Working in software, installation, and internet infrastructure, she builds inside the systems she examines, producing work that functions at scale and has reached millions. Her work has been exhibited at TIAT Place, San Francisco; Grace Exhibition Space, New York; and in Scan Artist (2024), a solo performance in New York. She developed custom video collage software that debuted at Coachella, Governors Ball, Portola Festival, and SXSW, and she held a performance residency at Pianos NY, New York. She has been invited to speak on her work at the New Museum’s DEMO, The Do Lectures Wales, and ARTECHOUSE, among others. She is a member of New INC Year 11 Cohort, a 2026 EY Emergent Futures Fellow, and the recipient of the inaugural 2025 INTL International Creative Award in the web category.
She is a Senior Creative Technologist at Google Creative Lab and is based in New York.
